StoryLine Sample Project
Increasing Lead-to-Sale Conversion Rate
Audience: Flooring store sales team. Men and three women, aged 30-50. Sales members have several years’ experience in sales and marketing and a good understanding of flooring materials and installation.
Business Problem: Our current lead-to-sale conversion rate is 50%, which means that half of our qualified leads are not closing. This results in lost revenue, increased cost per acquisition, and inefficiency in our sales process. Our goal is to increase conversion to 75% in order to maximize ROI on marketing, improve profitability, and better serve interested customers who are already in our pipeline.
Solution: Learners should be able to respond to all new leads within 15 minutes, show proof of the company’s work during sales conversations, and close deals within 24 hours of initial lead contact for qualified leads.
Highlights:
- Chunking
- Examples
- Scenarios
Process: This Storyline project presents content in concise, structured segments to support cognitive processing and retention. Each concept is reinforced with practical examples, followed by interactive scenarios that require learners to make decisions in realistic, job-relevant situations. Built-in knowledge checks support Kirkpatrick Level 2 by measuring understanding, while scenario-based practice supports Level 3 by encouraging application of skills. Together, these strategies contribute to Level 4 outcomes such as improved accuracy, consistency, and on-the-job performance. Click to see the Content Map, Storyboard and Job Aid for this project.
Tools: Articulate Storyline
Click Increasing Lead-to-Sale Conversion Rate to view this course!
Articulate Rise Sample Project
Reducing Returns on Luxury Vinyl Plank (LVP) & Tile
Audience: New employees at MRK Flooring who will be working in the store. Ages 22-65, high school diploma. No previous flooring experience required.This is baseline training for new employees.
Business Problem: Luxury vinyl planks and tile have a return rate of 20%. Our company needs store returns of these top two selling flooring materials to decrease by 10% as a result of customers being matched with appropriate flooring as well as leaving the store understanding the installation process of their matched material.
Solution: Equip new employees with the knowledge, confidence, and communication skills to effectively guide clients in choosing the most suitable flooring based on lifestyle, space, and budget.
Highlights:
- Examples`
- Chunking
Process: This course utilizes Kirkpatrick Level 2 evaluation through a knowledge-based quiz at the end of the lesson to assess learner understanding and measure achievement of the learning objectives. It incorporates Level 3 through a matching activity that allows learners to apply concepts by aligning scenarios, steps, or decisions with the appropriate actions, reinforcing on-the-job behavior. The course also aligns with Level 4 by supporting improved job performance and organizational outcomes, such as increased accuracy, efficiency, and consistency. Click to see the Content Map for this project.
Tools: Articulate Rise
Click Reducing Returns on Luxury Vinyl Plank (LVP) & Tile to view this course!
